Football Stadium Gets Huge Upgrade
(Published in The Auburn Plainsman on April 5, 2007)
Fresh off a
$30 million renovation, Jordan-Hare Stadium will have a noticeable difference
this season too. In an effort to make everyone’s favorite past time in
the fall even better, the Athletics Department will pay Daktronics
almost $3 million to install the first true high definition video display in
the Southeastern Conference. The second NCAA institution to invest in such a behemoth thing. The Texas Longhorns were the first to
do so.
The South Dakota based company
Daktronics, leads the video display market. They have installed video
boards, shot clocks and scoreboards all over the country, leaving their mark on
Times Square too. Auburn teamed up with
them last season to add the two long ProAd® displays on the upper decks. Additional sections
will be added to make each of the displays approximately 250 feet each. Other improvements
last season included an 18 x 60 scoreboard behind the
north end zone, new play clocks, and locker room clocks.
The video display will be
approximately 30-feet high and 74-feet wide, taking full advantage of the
latest technology available. It incorporates the absolute best resolution
for such a large screen and incredibly wide viewing angles. The screen itself exceeds 2,200 sq. feet, and is populated by over one million
individual light emitting diodes (LED’s).
“We are
extremely excited to make this significant enhancement to Jordan-Hare Stadium
as a sign of our commitment to the fans, student-athletes, alumni,
sponsors and everyone else who enjoys and supports the great tradition of Auburn football,” Athletics Director Jay Jacobs said in a
press release. “We wanted to invest in high definition video technology
because of the incredible detail of the imagery and the flexibility this
technology provides. We are excited to be working with Daktronics because of
their extensive experience and proven success with their products for top level
collegiate and professional sports venues.”
There are
almost unlimited possibilities for this new video display. Not only will it
have the capability to show a single image in spectacular high definition
quality, but it can be split into multiple windows to show any kind of
statistic, highlight or animation. The high-density pixel layout, improved
contrast levels and enhanced angles will be unrivaled by any other stadium in
the conference.
The University of Texas
in Austin
contacted Daktronics last year after winning the National Championship. When it
was all said and done, the Longhorns had paid over $8 million to install the
largest full screen video board in the world. It is an astounding 55-feet tall
and 134-feet high. The 7,370 square-foot display has been nicknamed the
"Godzillatron."
It probably
won’t be long before more schools follow suit, but Auburn can still say they were one of the
first to do something like this. The season kicks off on Sept. 1 at home against the Kansas State Wildcats of the Big 12. This screen has to be seen to be believed.